Essays about: "Christina Svensson"
Found 1 essay containing the words Christina Svensson.
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1. A study to indicate the importance of brand awareness in brand choice - A cultural perspective
University essay from Institutionen för ekonomiAbstract : According to theory, consumers choose a brand they recognise, before an unfamiliar brand in an unknown environment. If the consumers do not choose according to theories, what are the factors that have a greater affect on the buying behaviour? There is not so much research about the effect of brand awareness on brand choice, which is why this subject was investigated. READ MORE
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