Essays about: "Christina Svensson"

Found 1 essay containing the words Christina Svensson.

  1. 1. A study to indicate the importance of brand awareness in brand choice - A cultural perspective

    University essay from Institutionen för ekonomi

    Author : Hanna Bornmark; Åsa Göransson; Christina Svensson; [2006]
    Keywords : ;

    Abstract : According to theory, consumers choose a brand they recognise, before an unfamiliar brand in an unknown environment. If the consumers do not choose according to theories, what are the factors that have a greater affect on the buying behaviour? There is not so much research about the effect of brand awareness on brand choice, which is why this subject was investigated. READ MORE