Essays about: "Christofer Nilsson"

Found 2 essays containing the words Christofer Nilsson.

1. 1. The Untold Story -Storytelling in External Employer Branding

   University essay from Göteborgs universitet/Graduate School

   Author : Christofer Nilsson; Josefin Nordgren; [2012-07-12]
   Keywords : Employer Branding; Storytelling; Employer Brand; Image; Employer Value Proposition; Symbolic Attributes;

   Abstract : In a cluttered landscape of brands storytelling could be a mean to get the message across. 80 percent of employers find it difficult to attract the right and talented people. Therefore, the aim of this study is to study how and why storytelling is used in organizations’ work with communicating their employer brand externally. READ MORE

3. 2. Customers’ buying behaviour   toward premium dog food brands -   A case study of Bozita Robur

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management); IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Christofer Nilsson; Anastasiia Liashchenko; Rebecka Andreasson; [2010]
   Keywords : dog food marketing research pet;

   Abstract : Purpose: The purpose of this thesis is to contribute to knowledge of customers’ buying behaviour toward premium dog food by examining their brand associations and how these are shaped by using Bozita Robur as a case study. Background: Market for dog food has increased heavily during the last decades what made knowledge of underlying driving forces of dog food consumption crucial for dog food producers. READ MORE