Essays about: "Christoffer Dahlgren"
Found 4 essays containing the words Christoffer Dahlgren.
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1. Are likes as important for brands as it is for the teenager next door? : An explanatory study of how activity and engagement in social media as a brand community have an impact on attitude and repetitive purchases.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: In recent years, the emergence of the internet and social networks have allowed consumers to interact and communicate quickly, this means that online social media-based brand communities are an important part of the market. However, does the engagement and activity on social media-based brand communities affect the consumers’ attitude and repetitive purchase?. READ MORE
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2. Is your brand loyalty affected by the country? : An explanatory investigation of the relationship between brand loyalty and country-of-origin in a Swedish context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Brand loyalty is a rather old concept and has become a central part of everybrand and there are many factors that need to be considered when choosing strategies in orderto achieve this. However, even though the concept itself is rather set-in stone the research onhow brands archive this in different contexts is constantly in motion, for instance it has beenshown that a brand's Country-of-Origin has effects on consumers purchase intent and attitudeswhich are crucial factors within Brand loyalty. READ MORE
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3. Value creation through digital solutions in the energy industry : A case study at Skellefteå Kraft AB
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Purpose – The purpose of this master thesis is to gain a better understanding of how value creation can be achieved with digital solutions in the energy industry. More specifically, this research aims to increase the understanding of factors that affect customer value in form of exploring the customers’ digital wants and needs. READ MORE
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4. Ergonomic fingerings for guitar chordsequences
University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)Abstract : An algorithm has been developed which generates fingeringsfor guitar chord sequences using a cost minimizing function.The performance of the algorithm was evaluated by two professional guitarists and the results indicate that the approach gives viable solutions. READ MORE
