Essays about: "Christopher Borlund"

Found 1 essay containing the words Christopher Borlund.

1. 1. Incorporating CSR with Corporate Strategy : A Case Study of Electrolux Professional Laundry 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Augustine Chika Nnakwu; Christopher Borlund; [2017]
   Keywords : Corporate Social Responsibility; Corporate strategy; Sustainability;

   Abstract : Corporate Social Responsibilty has increased in importance over these decades. Due to several drivers it is important for companies to initiate and communicate these CSR initiatives, in order to benefit from them. This increased demand on responsibility from companies creates an urgency for the company to satisfy this need. READ MORE