Essays about: "Christopher Claw"

Found 1 essay containing the words Christopher Claw.

  1. 1. Marketing Investment Effectiveness of Small Clothing Firms in Sweden

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : David Yañez; Iñigo Portilla; Christopher Claw; [2015]
    Keywords : ROMI; Return on Marketing Investment; Marketing Investment; Small Business; Marketing Effectiveness;

    Abstract : Background: It is proven difficult to provide evidence for the financial benefit of marketing operations within firms and marketing is the last organizational function to achieve an adopted quantitative method to track and measure its effectiveness. As a result, demands for marketing to provide accountability for its inputs toward firm performance have increased over the past decade and there are an increasing amount of methods looking to measure its contributions. READ MORE