Essays about: "Christopher Mulenga"

Found 1 essay containing the words Christopher Mulenga.

  1. 1. Improving the awareness in Finland of Zambia's diverse tourism attractions

    University essay from Institutionen för ekonomi

    Author : Christopher Mulenga; Emmanuel Mukuka; [2007]
    Keywords : Tourism positioning; destination marketing; tourism impacts; tourism segmentation; Zambian tourism; Zambia;

    Abstract : Tourism is one of Zambia’s undeveloped economic sectors, which if developed and marketed globally would provide employment, foreign exchange and international recognition. The purpose of this study was to find out how Zambia National Tourist Board could improve the awareness in Finland of Zambia's diverse tourism attractions and how Zambia is positioned in Finland as a tourist destination in Southern Africa. READ MORE