Essays about: "Christopher Wallgren"

Found 2 essays containing the words Christopher Wallgren.

1. 1. Product Innovation and the Effects of CRM usage : a Quantitative study

   University essay from Ekonomihögskolan, ELNU; Institutionen för marknadsföring (MF)

   Author : Amelie Sjöberg; Christopher Wallgren; [2013]
   Keywords : CRM; Customer relationship management; information sharing; customer involvement; long-term partnership; product innovation;

   Abstract : Authors: Sjöberg, Amelie 880410 Wallgren, Christopher 890131   Background: Due to the current competitive climate, it is of major importance for firms to distinguish and differentiate their products compared to the competitors. To achieve that, the firms need to offer a product that the customers want. READ MORE

3. 2. Foreign market entry : The strategic decision of foreign market entry by service firms

   University essay from Ekonomihögskolan, ELNU

   Author : Filip Antell; Christopher Wallgren; [2012]
   Keywords : Foreign market entry; service firms;

   Abstract : This report is investigating the subject of foreign market entry for service companies. Service firms differ from manufacturing firms since they have a low degree of tangible assets and resources and therefore service firms have to manage and develop their intangible assets to be competitive. READ MORE