Essays about: "Churn prediction"

Showing result 1 - 5 of 30 essays containing the words Churn prediction.

  1. 1. Customer loyalty, return and churn prediction through machine learning methods : for a Swedish fashion and e-commerce company

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Anida Granov; [2021]
    Keywords : E-commerce; Machine Learning; Clustering; K-prototypes; Logistic Regression;

    Abstract : The analysis of gaining, retaining and maintaining customer trust is a highly topical issue in the e-commerce industry to mitigate the challenges of increased competition and volatile customer relationships as an effect of the increasing use of the internet to purchase goods. This study is conducted at the Swedish online fashion retailer NA-KD with the aim of gaining better insight into customer behavior that determines purchases, returns and churn. READ MORE

  2. 2. Increasing Retention in Insurtechs Through Churn Prediction

    University essay from Lunds universitet/Innovationsteknik

    Author : John Rapp Farnes; Oskar Christiansen; [2021]
    Keywords : Non-life insurance; Property and casualty insurance; Customer retention; Churn prediction; Predictive analytics; Classification; Machine learning; Mathematics and Statistics;

    Abstract : Over the last decades, the Swedish insurance industry has seen decreased entry barriers due to deregulation and emerging new technologies, which have the potential to disturb the stagnated and consolidated competitive landscape of the industry. Initiated by newcomers like American insurance startup Lemonade, and later Swedish Hedvig among others, there is an increased push toward digitalization, transparency, and automation in the industry. READ MORE

  3. 3. Customer churn prediction using machine learning : A study in the B2B subscription based service context

    University essay from Blekinge Tekniska Högskola

    Author : Yasin Osman; Benjamin Ghaffari; [2021]
    Keywords : Customer churning; Machine Learning; business-to-business; subscription-based companies.;

    Abstract : The rapid growth of technological infrastructure has changed the way companies do business. Subscription based services are one of the outcomes of the ongoing digitalization, and with more and more products and services to choose from, customer churning has become a major problem and a threat to all firms. READ MORE

  4. 4. Will I Stay or Will I Churn?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : William Broman; Philip Eriksson; [2021]
    Keywords : churn prediction; neural network; habit; big data; logistic regression;

    Abstract : Big data is transforming the way we understand and predict user behavior. One of these areas is customer churn prediction in mobile apps. This quantitative case study investigates which variables predict churn in a mobile wellness app, for the first week of use. READ MORE

  5. 5. Churn prediction using time series data

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Patrick Granberg; [2020]
    Keywords : churn time prediction; classification; lstm; gru; rf; svm;

    Abstract : Customer churn is problematic for any business trying to expand their customer base. The acquisition of new customers to replace churned ones are associated with additional costs, whereas taking measures to retain existing customers may prove more cost efficient. READ MORE