Essays about: "Cimin Ghaffari"

Found 1 essay containing the words Cimin Ghaffari.

  1. 1. Implementing Internal Marketing To Influence Front Line Employee Job Satisfaction : A Case Study of Scandic Hotel in Västerås

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Cimin Ghaffari; Enkhmandakh Enkhluun; Junyao Song; [2014]
    Keywords : Hotel industry; service; internal marketing; front line employee; job satisfaction;

    Abstract : Course:FOA214 Bachelor Thesis in Business Administration, 15 ECTSUniversity:Mälardalens University School of Business, Society and EngineeringDate:2014, June 2ndAuthors:Enkhluun Enkhmandakh, Cimin Ghaffari and Junyao SongTutor:Zarina OsmonalievaExaminer:Eva Maaninen-OlssonKeywords:Hotel industry, service, internal marketing, front line employee, job satisfaction, Scandic Hotel.Research Question: How does Scandic Hotel in Västerås influence front line employee job satisfaction through internal marketing activities?Purpose of Research:The purpose of this thesis is to describe and analyze how hotels can influence front line employee job satisfaction through internal marketing. READ MORE