Essays about: "Cindy Roux-Fougère"
Found 1 essay containing the words Cindy Roux-Fougère.
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1. Sport celebrities endorsement in advertising : The impact on French consumers
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: People need to associate themselves to a reference group or tosomeone they admire. Consumers are influenced by thesegroups or person. Companies have therefore to adapt their promotion strategy to reach consumers by this side. READ MORE
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