Essays about: "City Branding"

Showing result 1 - 5 of 55 essays containing the words City Branding.

  1. 1. City Competitiveness and Branding : Identities and strategies in two Swedish municipalities

    University essay from Uppsala universitet/Kulturgeografiska institutionen

    Author : Gustav Hodges-Dexner; [2019]
    Keywords : Place branding; Competitive identity; City development; Municipalities; Brand management;

    Abstract : As the world-economy becomes increasingly competitive, places adopt different methods to elevate their attractiveness. The paper examines how two medium-sized Swedish cities, Uppsala and Västerås, develop their own competitiveness, identities, and images in relation to the principles and concepts laid out by Simon Anholt in his book Competitive identity: The New Brand Management for Nations, Cities and Regions (2007). READ MORE

  2. 2. THE HAMBURG-ST.-PAULI-BRANDDIALECTIC - Examining Hamburg’s city branding approach and its effects on the local Red-Light-District

    University essay from Malmö universitet/Kultur och samhälle

    Author : Miriam Green; [2019]
    Keywords : City Branding; Tourism; Gentrification; Red-Light District; Prostitution; Sex Work; Neoliberalism; Revanchist City; Entrepreneurial City; Reeperbahn; St. Pauli; Marke Hamburg; NION;

    Abstract : “What is certain is that the question of […] re-making a landscape of prostitution in the city […] needs to be viewed as part of a changing, global discourse on the nature of contemporary cities” (Aalbers & Sabat 2012, p. 114). READ MORE

  3. 3. The Oil Cisterns of Loudden : Beyond Branding-A Socially Sustainable City

    University essay from Blekinge Tekniska Högskola/Institutionen för fysisk planering

    Author : Ronald Carter; [2019]
    Keywords : Sustainability;

    Abstract : What place do historic environments and structures have in cities after their original uses have ceased to have relevance in contemporary urban life? And how does these relate to sustainable city planning, in particular social sustainability? Using the cisterns at the former oil harbour of Loudden, in Stockholm, Sweden as a case study, the purpose of this report is to investigate adaptive reuse strategies and idealogies of the industrial heritage in contemporary cities. These topics are analysed in relation to the prevailing neoliberal planning objectives of branding, economic growth and development and place-making. READ MORE

  4. 4. The Distorted Communication of a City

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Mattias Hallén; [2018]
    Keywords : Place branding; city branding; value construction; value destruction; entrepreneurialism; discursive closure; justification logics; strategic communication; post-industrial city; Social Sciences;

    Abstract : This study argues that there is a problem in previous literature regarding theunderstanding of value in city brand communication. Value construction has been overemphasized, at the expenses of value destruction, which is problematic because there is a mutual relationship between value construction and destruction. READ MORE

  5. 5. Brand new Image : a case study of engagement on Instagram during Melodifestivalen in Kristianstad

    University essay from Högskolan Kristianstad/Avdelningen för ekonomi; Högskolan Kristianstad/Avdelningen för ekonomi

    Author : Matilda Eneberg; Johanna Scortea; [2018]
    Keywords : Place brand image; place attributes; engagement; Instagram; event;

    Abstract : Place branding is complex, and marketers need to find new ways in order of place branding. This thesis concerns communication on social media during an event, and its influence of place brand image. Place brand image is a very wide and complex concept. Therefore, this thesis focuses on three place attributes, namely, people, place, and pulse. READ MORE