Essays about: "Claes Grufman"

Found 1 essay containing the words Claes Grufman.

  1. 1. Small Screen | Big Picture: An Exploratory Study of Mobile TV Services

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Claes Grufman; Eddie Gustavsson; [2007]
    Keywords : Mobile TV; Technology adoption; Consumer preference; Diffusion; Innovation;

    Abstract : Mobile TV is a new service that carries a lot of buzz in media, articles in newspapers and magazines hail it as "the next big thing". This thesis uses an exploratory method to investigate the mobile TV landscape. READ MORE