Essays about: "Claire Segalen"

Found 1 essay containing the words Claire Segalen.

  1. 1. Sport celebrities endorsement in advertising : The impact on French consumers

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Claire Segalen; Cindy Roux-Fougère; [2014]
    Keywords : Celebrity endorser; consumers’ perception; consumers’ attitude; brand image; advertisement; sport; athlete;

    Abstract : Background:               People need to associate themselves to a reference group or tosomeone  they  admire.  Consumers  are  influenced  by  thesegroups  or  person.  Companies  have  therefore  to  adapt  their promotion strategy to reach consumers by this side. READ MORE