Essays about: "Clara Lorenius Andrén"
Found 1 essay containing the words Clara Lorenius Andrén.
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1. Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustainability has therefore become a focus of attention when formulating marketing strategies. READ MORE
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