Essays about: "Clara Mirbashiri"

Found 1 essay containing the words Clara Mirbashiri.

  1. 1. The Power of Signs : How Recommendation Signs Affect Consumer Behavior at Supermarkets

    University essay from Linköpings universitet/Företagsekonomi

    Author : Clara Mirbashiri; Linnea Möller; [2020]
    Keywords : expert recommendations; influence; retail; signs; authority; sales; buying decision process; in-store experiment; weak-tie relationships.;

    Abstract : Background/Problematization: Many purchase decisions are made in-store and one wayof influencing the decision making process is through signs. Signs are said to drawattention to the product on which they are placed and result in increased sales. READ MORE