Essays about: "Clara Sundqvist"

Found 2 essays containing the words Clara Sundqvist.

1. 1. Born Socially Responsible? : An exploratory study of Corporate SocialResponsibilities and Triple Bottom Line in the contextof born global firms.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Gustav Mattsson; Clara Sundqvist; [2023]
   Keywords : Born globals; Born global firms; Corporate Social Responsibility CSR; Triple bottom line; TBL;

   Abstract : This study is an introduction to the field of Corporate Social Responsibility (CSR) and TripleBottom Line (TBL) utilization in Swedish born global firms. The purpose of this study was toexplore how born globals utilize CSR and TBL and thus contribute to the research field withnew knowledge. READ MORE

3. 2. Social Media Made Me Buy It : A qualitative study on how consumers decision- making process gets affected by social media advertising exposure in the evaluation stage of the EBM model when purchasing fashion items.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Clara Sundqvist; Svante Östholm; [2022]
   Keywords : Social Media; Consumer Behaviour; Advertising Exposure; Purchasing Decision; EBM model;

   Abstract : This thesis was conducted to better understand how consumers in Sweden are affectedin the evaluation stage of the EBM model in the context of social media advertisingexposure within the fashion industry and further to identify what factors are importantfor consumers when evaluating different options and see what type of advertisementthat is preferred. The thesis was conducted using a qualitative approach and datacollection consisted of conducting 25 in-depth semi-structured interviews withconsumers representing different parts of Sweden and 2 expert interviews to betterunderstand the retailer's perspective. READ MORE