Essays about: "Clara Wik"

Found 1 essay containing the words Clara Wik.

  1. 1. Value creation in an Open Innovation relationship : Investigating the relational factors in an accelerator program

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Annalena Badiale; Parisa Jazeb; Clara Wik; [2022]
    Keywords : Open innovation; accelerator program; relationship marketing; startups; actor bonds; trust; commitment; resource ties; activity links; network embeddedness; value creation;

    Abstract : The mutual need between organizations and startups, from one side to stay competitive and the other to survive, leads to open innovation relationships. However, the actors are asymmetrical, leading to a risk that no value is created. Nevertheless, value needs to be created in the relationship to enable open innovation. READ MORE