Essays about: "Claudia Bassani Sato"

Found 1 essay containing the words Claudia Bassani Sato.

  1. 1. Investigating the Effects of Branding in Business-to-Business Relationships: A Qualitative Study of LexCorp and its Customers

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Claudia Bassani Sato; Sabine Müeller; [2015]
    Keywords : Brand Equity; Brand Value; Business Relationships; Business-to-Business B2B ; Industrial Branding; Relationship Value; Trust;

    Abstract : .... READ MORE