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1. Application of Value Proposition Design to a high-tech business market product
University essay from Lunds universitet/InnovationsteknikAbstract : In early 2019, a system of sensors, projectors, and software was created for the purpose of improving the experience of entering Sony’s offices in Lund, Sweden. The system attracted attention, both internally and externally, and grew organically in features and scope to meet the needs of its initial customers. READ MORE
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