Essays about: "Click-Through Rate CTR"

Found 3 essays containing the words Click-Through Rate CTR.

1. 1. Attention-based Multi-Behavior Sequential Network for E-commerce Recommendation

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Zilong Li; [2022]
   Keywords : Recommendation System; Sequential Recommendation; Click-through Rate Model; Transformer; Multi-Task Learning; Sistema di Raccomandazione; Raccomandazione Sequenziale; Modello di Percentuale di Clic; Trasformatore; Apprendimento Multitasking; Rekommendationssystem; Sekventiell rekommendation; Klickfrekvensmodell; Transformator; Multi-Task Learning;

   Abstract : The original intention of the recommender system is to solve the problem of information explosion, hoping to help users find the content they need more efficiently. In an e-commerce platform, users typically interact with items that they are interested in or need in a variety of ways. For example, buying, browsing details, etc. READ MORE

3. 2. Predicting Visual Fixation on Digital Advertisement using Machine Learning

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Richard Hedlund; [2020]
   Keywords : ;

   Abstract : Despite the fact that ad-tech being a multi-billion dollar industry, the percentage of digital ads which are actually being clicked on is as low as 0.1 % in many cases. The performance of ads which can be clicked on are often measured by click-through rate (CTR), in other words, action based. READ MORE

4. 3. Evaluating the Effect of Mobile Display Advertising - Guidelines on how to Advertise in the Mobile Channel

   University essay from Lunds universitet/Ekonomihögskolan; Lunds universitet/Företagsekonomiska institutionen

   Author : Anton Olivensjö; Gustav Sundberg; [2015]
   Keywords : Campaign Effect; Click-Through Rate CTR ; Engagement; Frequency; Mobile Advertising; Mobile Campaigns; Rich Media; Static Banner; Video; Technology and Engineering;

   Abstract : Abstract Title Evaluating the Effect of Mobile Display Advertising - Guidelines on How to Advertise in the Mobile Channel Authors Anton Olivensjö Gustav Sundberg Supervisors Charlotta Johnsson, Associate Professor, Department of Automatic Control, Faculty of Engineering, Lund University Carl-Henric Nilsson, Associate Professor, Department of Business Administration, School of Economics and Management, Lund University Staffan Engström, Head of Mobile, Schibsted Sverige AB, Sales and Inventory, Stockholm Issue of Study The mobile is a fairly new advertising channel, in which the time spent by consumers has rapidly increased. Advertising spendings are however not aligned, as companies do not fully understand the channel. READ MORE