Essays about: "Click-and-mortar"
Found 3 essays containing the word Click-and-mortar.
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1. Is it game over for physical retailers? : A study on Swedish video game industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose - The purpose of this study is to extend the understanding of the business model of video game retailers using online and physical stores focusing on the impact of digital platforms on the retailing industry within the context of video game industry considering different actor’s perspectives like retailers and consumers. Design/methodology/approach - This is a multiple-case study based on deductive reasoning. READ MORE
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2. How is returns management differentiated between click-and-mortar and pure play companies?
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : The emergence of e-commerce and returns management has not only provided a wide selection of corporate opportunities, but it has also come with new obstacles that challenge competitive objectives, goals and strategies of businesses. The following thesis aims to distinguish returns management processes between click-and-mortar and pure player companies. READ MORE
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3. E-Commerce Strategy : Being Physical or Virtual?
University essay from Företagsekonomiska institutionenAbstract : The developments of Electronic Commerce applications origins back to the early 1970s and were primarily used within the financial sector. As the potential of E-commerce was recognized its use also reached into other sectors. READ MORE
