Essays about: "Clicks-and-Mortar"

Found 3 essays containing the word Clicks-and-Mortar.

  1. 1. The Transitional Environment of E-tail vs. Retail : An exploratory study of the factors that trigger channel purchasing decisions within the area of Umeå

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Spencer May; Lars Andreas Sundberg; [2013]
    Keywords : E-Commerce; Bricks and clicks; Bricks and Mortar; Clicks and Mortar; Online shopping; Retail; Clothing; Umeå; E-tail; Marketing; Consumer Behavior; Shopping; Channels;

    Abstract : In the field of consumer goods the ecommerce industry has been growing rapidly. This rapid growth has created significant pressure on traditional retailers forcing them to institute change or risk being removed from the market.The primary objective of this study was to examine the shopping behavior of Umeå inhabitants in the Retail vs. READ MORE

  2. 2. Combining the Benefits of Traditional Commerce and E-Commerce with M-Commerce benefits in the Retail Industry

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Kenneth Corbitso; Thomas Ash; Neil Pisone; [2011]
    Keywords : M-Commerce; Mobile Commerce; Retail Industry; Clicks-and-Mortar; Interactive Marketing;

    Abstract : The convergence of traditional and electronic commerce practices is being driven by the need for businesses to keep up with the ever increasing competition of online retailing. This thesis aims to examine and analyze the possible benefits that may arise via the use and development of rapidly evolving mobile technology, through analyzing the benefits of each of the forms of commerce during outlined stages of retail process, in order to evaluate to what extend the benefits can be combined. READ MORE

  3. 3. “Strategic factors influencing the transition of businesses as they migrate from place to space, and vice versa : Issues and considerations”

    University essay from Blekinge Tekniska Högskola/Sektionen för management; Blekinge Tekniska Högskola/Sektionen för management

    Author : Diana-Jimena Mosquera-Fernandez; Naemeka-Eziaha Ononiwu; [2006]
    Keywords : Traditional business; Internet companies; Virtual enterprise; Hybrid companies; Virtual companies; Business-to-customer; B2C; Bricks and Mortar; Brick and Click; Clicks and Mortar; E-tailers; Place to space; Business Migration;;

    Abstract : The purpose of the research is to address the issues and considerations faced by companies, mainly retail B2C companies, as they try to establish online presence, migrating from tradition modes of doing business, to adoption of some virtual attributes. It also looks into the challenges that wholly virtual companies face, particularly online retailers (normally called e-tailers) as they realise the need to embrace traditional business processes, in a bid to gain from the advantages of the two worlds (the traditional world and the virtual world). READ MORE