Essays about: "Clickstream Data"

Showing result 1 - 5 of 7 essays containing the words Clickstream Data.

  1. 1. Predicting customer purchase behavior within Telecom : How Artificial Intelligence can be collaborated into marketing efforts

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : John Forslund; Jesper Fahlén; [2020]
    Keywords : Recurrent Neural Networks; RNN; Long Short-Term Memory; LSTM; Clickstream Data; Telecom; Consumer Behavior; Customer Journey; Purchase Prediction.; Recurrent Neural Networks; RNN; Long Short-Term Memory; LSTM; Clickstream Data; Telekom; Kundbeteende; Köpresa; Köpprediktering;

    Abstract : This study aims to investigate the implementation of an AI model that predicts customer purchases, in the telecom industry. The thesis also outlines how such an AI model can assist decision-making in marketing strategies. READ MORE

  3. 2. Designing an Interactive tool for Cluster Analysis of Clickstream Data

    University essay from Uppsala universitet/Avdelningen för visuell information och interaktion

    Author : Sara Collin; Ingrid Möllerberg; [2020]
    Keywords : Hierarchical clustering; Unsupervised learning; User segmentation; Cluster visualization; Interactive tool; Cluster analysis; Clickstream; Interface design; Hierarkisk klustring; Användarsegmentering; Klustervisualisering; Interaktivt verktyg; Klusteranalys; Klickström; Gränssnittsdesign;

    Abstract : The purpose of this study was to develop an interactive tool that enables identification of different types of users of an application based on clickstream data. A complex hierarchical clustering algorithm tool called Recursive Hierarchical Clustering (RHC) was used. READ MORE

  4. 3. Behavioral Targeting in E-Commerce Through the Use of Reinforcement Learning

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Johan Sundström; [2019]
    Keywords : ;

    Abstract : E-commerce websites often seek to maximize sales by employing sales agents to talk on the phone with selected visitors and assist them in making a purchase, and in order to make the most out of this investment, visitors must be targeted with contact offers intelligently. One approach to designing a targeting strategy is to have human experts define sets of rules that decide how to act, however, a more automated approach would be desirable. READ MORE

  5. 4. Using clickstream data as implicit feedback in information retrieval systems

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Henrik Johansson; [2018]
    Keywords : query expansion; search engine; elasticsearch; clickstream;

    Abstract : This Master's thesis project aims to investigate if Wikipedia's clickstream data can be used to improve the retrieval performance of information retrieval systems. The project is conducted under the assumption that a traversal between two article connects the two articles in regards to content. READ MORE

  6. 5. Channel attribution modelling using clickstream data from an online store

    University essay from Linköpings universitet/Statistik och maskininlärning

    Author : Kevin Neville; [2017]
    Keywords : Clickstream data; Channel attribution; Logistic regression; Variable selection; Data driven marketing;

    Abstract : In marketing, behaviour of users is analysed in order to discover which channels (for instance TV, Social media etc.) are important for increasing the user’s intention to buy a product. The search for better channel attribution models than the common last-click model is of major concern for the industry of marketing. READ MORE