Essays about: "Co-Destruction"

Showing result 1 - 5 of 11 essays containing the word Co-Destruction.

  1. 1. What new practices emerged following VAR in football among spectators, and how do these practices relate to potential value co-creation and co-destruction?

    University essay from Göteborgs universitet/Graduate School

    Author : Salih Tilki; Kanti Das Mrinmoya; [2023-07-03]
    Keywords : video assistant referee; practice theory; consumption practices; emotional practices; value co-creation; value co-destruction; interactive value formation;

    Abstract : Technological tools are widely used in all industries. In football, Video Assistant Referee (VAR) has been implemented and is becoming more common in nearly all domestic leagues and international organizations. Previous research has shown how VAR affected the game objectively, as well as people's perspectives toward this new technology. READ MORE

  3. 2. SDL, qualitative research on service chatbots’ co-destruction impact on consumer ecosystem.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Daniele Galizzi; Dilyan Valentinov Peshev; [2023]
    Keywords : Chatbots; AI; Value Co-Creation; Value Co-Destruction; Service Ecosystem; Customer Service;

    Abstract : This study is rooted in the Service Dominant Logic (SDL) theory and explores the phenomenon of value co-destruction, the context being chatbot-mediated customer service, with a focusing on chatbots affiliation with value-co-destruction and on the impacts outsideof the dyadic relationship between the service provider and receiver, described as the broader consumer ecosystem. It is evident that the relationship between businesses and consumers is being revolutionized through the implementation of chatbots, claiming benefits such as improved operational efficiency, and non-time specific service. READ MORE

  4. 3. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Michael Polatos; Andrii Kernitskyi; [2023]
    Keywords : Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

    Abstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE

  5. 4. Green travel onboarding – An exploration of the environmental value co-creation in tourism transportation online platforms from the millennial's perspective

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Jung-Tzu Tsai; Michaël Le; [2021]
    Keywords : Millennials; Value co-creation; Customer decision process; Tourism Transportation; Sustainability options; Environmental value; Social Sciences;

    Abstract : The carbon emissions from tourism transportation have been a significant environmental issue. Studies have tried to investigate the impacts of sustainability initiatives provided by tourism transportation on travellers, but the target group and the types of transportation are limited. READ MORE

  6. 5. Co-creators or puppets? : a study on AI-marketing’s role in consumers’ value co-creation

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Frida Bergquist Olsson; Hanna Dahl; [2021]
    Keywords : Digital marketing; AI Marketing; AI-based decision aids; Service-Dominant Logic; Value co-creation; Value co-destruction; Consumer value;

    Abstract : In recent years, AI has received increased attention in the field of marketing and is believed to grow even more in the future. It seems that the use of AI in marketing has a significant impact on consumer value creation. READ MORE