Essays about: "Co-creating"

Showing result 1 - 5 of 54 essays containing the word Co-creating.

  1. 1. TikTok and Spotify Two Music Industry Giants A Qualitative Study About Platform Complementarity

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anna Johansson; Estella Wesslau; [2022]
    Keywords : Platforms; Complementarity; Service-dominant logic; Music industry; Coopetition;

    Abstract : Platforms have become increasingly important to many industries and the economy in general. Hitherto, most platform literature has focused on network externalities, suggesting a winner-takes-it-all scenario. READ MORE

  2. 2. Prudential Value in the Luxury Industry - Prada or nada? A qualitative study of how wellbeing and meaningfulness met the luxury industry

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Lena Tandiang; Louisa Marie Frank; [2021]
    Keywords : prudential value; unconventional luxury; wellbeing; meaningfulness; value;

    Abstract : The purpose of this study is to examine how prudential value manifests itself in a commercial luxury setting. Even though the concepts of luxury and value are substantially researched topics, there is no real consensus on their conceptualisation. READ MORE

  3. 3. Co-Creating Sustainable Futures : Participatory Action Research as a Catalyst for Political Engagement

    University essay from KTH/Urbana och regionala studier

    Author : Katharina Knatz; [2021]
    Keywords : PAR; participatory; action research; Bad Emstal; rural; Germany; sustainability; village; age; political transformation; researcher;

    Abstract : This study is a participatory action research (PAR) project, which means that the study is conducted with participants as co-researchers who shape the process, instead of ‘study objects’. The project revolves around sustainability in a rural setting in central Germany, but the focus of this thesis is on the process rather than the content. READ MORE

  4. 4. Co-creation of Brand Value In Startups

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sabbir Hasan Noor; Sara Sari; [2021]
    Keywords : co-creation; startups; brand value; brand image; social networking;

    Abstract : Startups face a wide range of opportunities and challenges when it comes to building their brand value and by extension brand image, due to possessing both limited financial and human resources. Hence, developing a distinct and enduring brand is a critical competitive imperative for them. READ MORE

  5. 5. Playing with Public Space : Engaging Residents in a Playful Co-creation Process to Change their Neighbourhood

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Nicole Arthur Cabrera; [2021]
    Keywords : ;

    Abstract : I would like to open this thesis by asking the reader to reflect on the following questions regarding the urban space they live in or transit through often: How are these spaces designed? Do residents or inhabitants influence the design of these spaces? In many cities around the world we are witnessing an increased interest from the top management in including inhabitants in their planning and design schemes, yet there seems to be a problem. The way to do this remains top-down in the great majority of cases, meaning that the role of the user of space is clearly differentiated from the expert (urban planner, designer, architect), who tends to consult residents rather than include them as equals in the processes of modifying space. READ MORE