Essays about: "Co-creation"

Showing result 1 - 5 of 128 essays containing the word Co-creation.

  1. 1. Co-creating Your Own Luck - A Quantitative Study of Non-participating Consumers' Responses to Communicated Consumer Co-creation in New Product Development

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Jennie Padron Benitez; Sara Sahlquist; [2019]
    Keywords : consumer co-creation; new product development; customer-based brand equity; non-participating consumer responses; virtual customer integration;

    Abstract : Consumers are deemed to be the most important external source used in innovation processes. Recently, the interest in consumer involvement in new product development has increased, both in practice and within research. READ MORE

  2. 2. Inter-Organizational Collaboration towards Sustainability Value Creation Processes by the Example of the NextWave Initiative

    University essay from Malmö universitet/Kultur och samhälle

    Author : Luzia Buchmann; Vivien Geist; [2018]
    Keywords : Value co-creation; inter-organizational collaboration; private-sector partnerships; sustainable value; interaction value; synergistic value;

    Abstract : This thesis aims to provide insights on how private-sector inter-organizational collaboration creates interaction and synergistic value towards sustainability. Value propositions are directed towards individuals, organizations and society at large. READ MORE

  3. 3. Developing a Digitally Transformed Business Model

    University essay from Malmö universitet/Teknik och samhälle

    Author : Joy Nielsen; [2018]
    Keywords : Danish Movies; Digital Transformation; Cinema; Distribution; Digitalization; Business Models;

    Abstract : Online movie distribution has become a common practice after giants such as HBO and Netflix have entered the scene. Despite the new digital technologies, the Danish movie industry are having a hard time benefitting from these. READ MORE

  4. 4. Managing the Semi-Fictive Brand Persona - In Theory and Practice

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emma Jungerth; Sam Lidström; [2018]
    Keywords : Semi-Fictive Brand Persona; Brand Identity; Brand Personality; Brand Personification; Brand Persona; Storytelling; Strategic Brand Management; Business and Economics;

    Abstract : Title: Managing the Semi-Fictive Brand Persona – In Theory and Practice Submission date: 28th of May 2018 Course: BUSN39 Degree Project in Global Marketing Authors: Emma Jungerth & Sam Lidström Supervisor: Mats Urde, [email protected] READ MORE

  5. 5. The role of entrepreneurship and uncertainty with reward-based crowdfunding in the digital age

    University essay from Uppsala universitet/Industriell teknik

    Author : Benjamin Rosinski; [2018]
    Keywords : reward-based crowdfunding; entrepreneurship; effectuation; uncertainty; social networks; platforms; traditional fund-raising; Kickstarter;

    Abstract : Crowdfunding is a transformative service innovation, a novel and revolutionary way for entrepreneurs to obtain funding for their start-up ventures. This study explores the phenomenon of reward-based crowdfunding in relation to entrepreneurial behaviour and decision-making, as well as the relationship between the entrepreneur and the community. READ MORE