Essays about: "Co-creation"

Showing result 1 - 5 of 189 essays containing the word Co-creation.

  1. 1. Customer Defection and Value in Business-to-Business Relationships

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emmy Jylhä; [2018]
    Keywords : Customer defection; customer value; value co-creation; relationship quality; customer retention; retention management; trust; satisfaction; commitment;

    Abstract : In order for firms to be able to compete on the market, it is of importance for them to create value for their customers. Value is not only the outcome from providing the customer with a product of high quality, since value co-creation can occur when firms interact with their customers and create strong relationships with them. READ MORE

  2. 2. Personalized Advertising Online and its Difficulties with Customer Privacy

    University essay from Karlstads universitet; Karlstads universitet

    Author : Sanne Dahlgren; Beatrice Tabell; [2018]
    Keywords : online advertising; personalized advertising; personalized-privacy paradox; privacy concerns; value creation; value co-creation; value co-destruction;

    Abstract : Purpose: The aim of this paper is to explain and to create an understanding if personalized advertising online creates value for customers.  Design/methodology/approach: A qualitative study through 14 semi-structured interviews. READ MORE

  3. 3. Developing a Digitally Transformed Business Model

    University essay from Malmö universitet/Teknik och samhälle

    Author : Joy Nielsen; [2018]
    Keywords : Danish Movies; Digital Transformation; Cinema; Distribution; Digitalization; Business Models;

    Abstract : Online movie distribution has become a common practice after giants such as HBO and Netflix have entered the scene. Despite the new digital technologies, the Danish movie industry are having a hard time benefitting from these. READ MORE

  4. 4. Examining the potential of the Creative Pedagogy of Play for supporting cultural identity development of immigrant children in Swedish preschools : A systematic literature review

    University essay from Högskolan i Jönköping/Förskolepedagogisk didaktisk forskning

    Author : Anna Kabysh-Rybalka; [2018]
    Keywords : cultural identity; cultural identity development; immigrant children; Creative Pedagogy of Play; early childhood education; systematic literature review; Playworld;

    Abstract :        This study investigates the literature of the Creative Pedagogy of Play to examine the potential for this pedagogy to support cultural identity development of immigrant preschoolers in the Swedish context. Twelve articles were reviewed in order to characterize outcomes of the Creative Pedagogy of Play potentially relevant for this support. READ MORE

  5. 5. Understand That Everything is Different and be Humble to the Task : An Exploratory Study on Establishment Challenges for Swedish Micro-Sized Tech Businesses in NYC

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Agnes Stenbom; [2018]
    Keywords : Intermediary Organisations; Entrepreneurial Ecosystems; Value Co-Creation; Tech Startups; Establishment Challenges;

    Abstract : Swedish micro-businesses are encouraged by the government to internationalise and participate in entrepreneurial ecosystems. Yet research on how they should be supported while doing so is thin. READ MORE