Essays about: "Cocreation"

Showing result 1 - 5 of 19 essays containing the word Cocreation.

  1. 1. Contextual Implications on Sustainable Entrepreneurship : a qualitative study on Food Waste Platforms contribution to reducing food waste in Sweden

    University essay from SLU/Dept. of Economics

    Author : Gabriella Peyron; [2024]
    Keywords : Sustainable Entrepreneurship; contextualized entrepreneurship; interactions; cocreation; agency; values; shared economy; sustainable business model;

    Abstract : The global issue of food waste persists, with local digital solutions emerging to address aspects of this problem. Inspired by new economic models like the shared economy, Food waste platforms embody sustainable entrepreneurship. READ MORE

  3. 2. Value creation within a digital service platform through the lens of service-dominant (S-D) logic : A case study of Eljun’s digital payment platform

    University essay from Uppsala universitet/Industriell teknik

    Author : Lena Baum; Imge Günes; [2023]
    Keywords : value creation; value co-creation; value proposition canvas; digital platform; service-dominant logic;

    Abstract : The number of companies who base their business model on digital platforms has increased in the recent years. Successful examples of digital platforms are e.g., Airbnb, Klarna or Uber. READ MORE

  4. 3. The new frontier of co-creation : What are the drivers for consumers to engage in co-creation activities in the metaverse?

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Pavel Kerim; Marina Borrell; [2023]
    Keywords : co-creation; metaverse; engagement; trust; customer experience; motivation; samskapande; metaverse; engagemang; förtroende; kundupplevelse; motivation;

    Abstract : Research Question: What are the drivers for consumers to co-create in the metaverse and howcan companies use them to increase engagement in co-creation? Purpose: The purpose of this study is to get insight into how companies canincrease consumer engagement for participation in co-creation activitieswithin the metaverse. By enlightening the research community and businesses about the consumer perspective on the metaverse and the cocreation possibilities and what their drivers would be to engage in cocreation, companies can better target these individuals and ultimately increase their brand value. READ MORE

  5. 4. Innovation Diffusion from the Service-Dominant Logic: The case of the Metaverse

    University essay from Göteborgs universitet/Graduate School

    Author : Abdul Aziz Sukkar; Rabih darwish; [2022-08-02]
    Keywords : institutional work; service-dominant logic; innovation diffusion; metaverse; service ecosystems;

    Abstract : This paper aims to examine the diffusion of innovation as a collective endeavour of actors, more specifically, market disruptors. Drawing on service-dominant (S-D) logic and service ecosystems perspective, innovation is conceptualised as a process of altering the set of interrelated institutions – long-lasting rules, norms, values and beliefs – that coordinate and govern value cocreation and resource integration practices. READ MORE

  6. 5. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth

    University essay from Göteborgs universitet/Graduate School

    Author : Carl Larsson; Johan Horn; [2020-07-23]
    Keywords : Crowdsourcing; Open innovation; User innovation; Network effect; Value cocreation; Virality; Viral growth;

    Abstract : Background and Purpose: In order to stay competitive in a rapidly changing business environment, the question of growth is perceived to be an essential issue of survival and entrepreneurial behavior. Traditionally, strategies related to growth have mostly been related to expenses on marketing or acquisitions of smaller competitors. READ MORE