Essays about: "Color psychology"

Showing result 1 - 5 of 15 essays containing the words Color psychology.

  1. 1. The effect of red-light sources on the player experience of a horror game level

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Irma Andersson; [2022]
    Keywords : Horror games; 3D modeling; lighting in video games; color study; color psychology; red;

    Abstract : This thesis investigates how the color red can potentially affect the player’s perception of horror game environments. The test was conducted by asking participants to play through a horror level made in Unreal Engine 4 which used realistic-looking assets. READ MORE

  3. 2. Parameterizing Emotions For Procedurally Content Generated Game Levels : A Case Study of the Game To the Skies!

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Oliver Svärd; Ludvig Köhn; Aulden Carter; [2022]
    Keywords : Circumplex Model of Affect; Color Psychology; Level Design; Measuring Emotions; Procedural Content Generation;

    Abstract : Procedural Content Generation (PCG) in games often suffers from a lack of emotional connection with the player as well as a perceived sameness. This thesis aims to design and test a tool for PCG game levels for the game To the Skies! which incorporates an emotional intention based upon the color-emotion theory proposed by Fugate and Franco, 2019. READ MORE

  4. 3. INDEXICAL STORYTELLING : A story without words

    University essay from Högskolan i Skövde/Institutionen för informationsteknologi

    Author : Jesper Karlsson; Simon Sääf Malm; [2021]
    Keywords : Environmental Storytelling; Indices; color psychology;

    Abstract : The purpose of this study is to investigate how indexical storytelling in a 3D scene could affect the players understanding of narrative and how they navigate the scene. The background of the study presents what indexical storytelling is and goes briefly into color interpretation. READ MORE

  5. 4. Online Ads: The influence of color cues on sensory expectation : An expectation-based approach to explain the cross- modal influence of color cues in online ads

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Maxime Lindholm; Sofia Svensson; [2021]
    Keywords : Cross-modal correspondence; sensory expectation; perception; color psychology;

    Abstract : The purpose of this thesis is to contribute to new insights into how businesses can utilize color cues as a multisensory tool in online ads to evoke positive sensory expectations. An expectation-based approach was used to examine the cross-modal influence of warm relative to cold colored cues. The theory chapter starts with sensory marketing. READ MORE

  6. 5. Tulpaner och krokus för mental återhämtning : en studie om lök- och knölväxters påverkan på restorativa miljöer med Ögårdsparken som referensplats

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Rebecca Jansson; [2020]
    Keywords : geofyt; lökväxter; lök- och knölväxter; blomning; färg; biodiversitet; miljöpsykologi; återhämtning; restorativa miljöer;

    Abstract : Miljöpsykologi är ett område inom psykologiforskningen som behandlar interaktionen mellan människa och miljö; hur vi människor påverkas av miljön runt omkring oss, och hur vi påverkar miljön vi vistas i. Restorativa miljöer är platser som på olika vis hjälper oss att återhämta oss från stress eller mental utmattning. READ MORE