Essays about: "Commercialization strategy"

Showing result 1 - 5 of 31 essays containing the words Commercialization strategy.

  1. 1. Managing Innovation in Knowledge-Intensive SMEs: A Multiple Case Study of Balancing Exploration and Exploitation

    University essay from Göteborgs universitet/Graduate School

    Author : Anders Persson; Filip Mannefred; [2023-07-20]
    Keywords : Ambidexterity; Innovation management; Innovation Strategy; Innovation Processes; Knowledge-Intensive firms; SMEs;

    Abstract : Managing the innovation processes and strategies is a common challenge for companies due to the complexity and difficulties of creating processes that favor exploitation and exploration, and not limiting the capabilities to one or the other. Being able to have a split focus and balancing these capabilities constitutes a paradox since stability and predictability are associated with exploitation, and since risk and unpredictability are associated with exploration. READ MORE

  3. 2. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol

    University essay from Uppsala universitet/Industriell teknik

    Author : Staffan Leijnse; [2023]
    Keywords : B2B Marketing; Segmentation; Technology Transfer; Commercialization; Case Study;

    Abstract : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. READ MORE

  4. 3. High-Tech is for Everyone: A Case Study of Commercialization to the Restaurant Industry

    University essay from Lunds universitet/Produktionsekonomi

    Author : Benjamin Johansson; [2022]
    Keywords : Commercialization Technology adoption Restaurant industry Lean startup Lean commercialization; Technology and Engineering;

    Abstract : Commercialization has been recognized as one of the most difficult phases of the innovation process. Failure rates are high, even for products with the potential to address real needs and deliver real customer value. This master's thesis explores commercialization in an even more challenging business context than the typical case. READ MORE

  5. 4. The Motives behind Internationalization for Swedish Small and Medium Enterprises Within the Cleantech Industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Joanna Haraldsson; Andreas Törnblom; [2021-11-01]
    Keywords : cleantech; internationalization; small-medium enterprises SMEs ; motives; difficulties; the environmental movement;

    Abstract : For the last decades, environmental threats have been more present than ever before. This has resulted in a worldwide discussion on how environmental degradation can be prevented. Some science believes cleantech is a possible solution to reverse the negative emission trend, combined with political legislation. READ MORE

  6. 5. Evaluation of Potential Propulsion Systems for a Commercial Micro Moon Lander

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Konstantinos Papavramidis; [2019]
    Keywords : Propulsion; Moon Lander; Trajectory; Space; Commercialization of space; Space 4.0; OHB System; Blue Horizon; ASTRI program; Space exploration; Service-oriented space program;

    Abstract : In the advent of Space 4.0 era with the commercialization and increased accessibility of space, a requirement analysis, trade-off options, development status and critical areas of a propulsion system for a Commercial Micro Moon Lander is carried out. READ MORE