Essays about: "Commodity marketing"
Showing result 1 - 5 of 25 essays containing the words Commodity marketing.
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1. "A book is not like any other commodity" : A qualitative study on Swedish bookfluencers, labour, and aspirations.
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : The thesis focuses on bookfluencers – content creators that create content about books and reading. The study explores how they perceive the gifted books they receive from book publishers and other actors, which they are expected to create content about – often unpaid. READ MORE
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2. Hidden voices of the animal industry : a study of transparency in the production chain
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : The study is questioning the transparency of the animal production chain through different perspectives of the media landscape. Producers, suppliers, and consumers all meet in media outlets through campaigns, news stories and marketing, and the finalized product for purchase is often visualized more romanticized than its animal origin. READ MORE
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3. Facebook and the Circulation of Capital: The Rentier Supply Chain of Social Media Marketing
University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografiAbstract : Digital space is a novel form of spatial expression which have been core to the business model of some of the largest firms within the 21st century. Mobilizing tools from geographical political economy, Facebook and the core function of its digital space is critically analyzed, along with how value is distributed along the advertising supply chain. READ MORE
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4. The Impact of Negative ewom on Brand Loyalty : A qualitative study in the context of social media
University essay from Umeå universitet/FöretagsekonomiAbstract : Social media is a modern commodity, almost half of the world's population are connected to it in some capacity. As a result of the accessibility and the reach social media have, many brands have also established their presence there. READ MORE
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5. “We Traded Our Privacy for Comfortability” : A Study About How Big Data is Used and Abused by Major International Companies
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Due to digitalization, e-commerce and online presence is something most of us take for granted. Companies are moving more towards an internet-based arena of sales, rather than traditional commerce in physical stores. This development has led to that firms’ choses to market themselves through various online channels such as social media. READ MORE