Essays about: "Communicating emotions"

Showing result 1 - 5 of 22 essays containing the words Communicating emotions.

  1. 1. National Heroes, Digital Soldiers, Vulnerable Children and all the Others: A Critical Discourse Analysis of Videos Communicating the QAnon Conspiracy Theory

    University essay from Göteborgs universitet/Institutionen för kulturvetenskaper

    Author : Cecilia Gatenheim; [2024-02-23]
    Keywords : conspiracy theory; far-right; emotions; video analysis; discourse analysis;

    Abstract : This thesis analyses the making of Us and Them in videos communicating the QAnon conspiracy theory, which have been circulating on online social forums. For this purpose, Multimodal Critical Discourse Analysis is used, together with Sara Ahmed’s cultural theory of emotions. READ MORE

  3. 2. How to Make a Narrative Fly?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Kevin Fritz; [2023]
    Keywords : Brand legitimacy; discursive theory; lexical choices; semiotic resources; narrative; multimodal critical discourse analysis; SAS; storytelling; strategic communication; digital media; Social Sciences;

    Abstract : The airline industry has been heavily affected by crises that have occurred in the last years. By using the theory of brand legitimacy and storytelling, a multimodal critical discourse analysis was conducted. 2020 is a year by many seen as a paradigm shift, due to the Covid-19 pandemic. READ MORE

  4. 3. Does the content of CSR information matter? : A qualitative study to explore consumers’ attitudes towards fast-fashion companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Daniel Haj Mousa; Manaka Oshita; Mei Takahashi; [2023]
    Keywords : Corporate Social Responsibility CSR ; CSR communication; attitudes; fast-fashion companies;

    Abstract : Background: Fast-fashion companies are famous for manufacturing the products at cheaper prices and consumers are getting aware of that. Due to the widespread environmental and social problems in the world, Corporate Social Responsibility (CSR) has significantly evolved in fast-fashion industries. READ MORE

  5. 4. The Mobilization of Civil Disobedience : A qualitative content analysis of the collective action framing of the civil disobedience movement Återställ våtmarker

    University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Author : Ellinor Röjne; [2023]
    Keywords : Environmental movement; Collective action; Core framing tasks; Emotions; Social media; Civil disobedience; civil olydnad; social rörelse; miljörörelse; sociala medier;

    Abstract : The study “The Mobilization of Civil Disobedience” intends to shed light on how environmental movements frame climate change issues, present solutions and mobilize climate action through their communication on the social media platform Instagram. This study will examine the case of Återställ våtmarker (Restore wetlands), a Swedish movement known for its civil disobedience protests. READ MORE

  6. 5. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Viktor Wendt; [2022]
    Keywords : Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

    Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE