Essays about: "Communication campaign"

Showing result 1 - 5 of 135 essays containing the words Communication campaign.

  1. 1. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Yiyun Zhu; [2022]
    Keywords : Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

    Abstract : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. READ MORE

  3. 2. Order in disorder? : The role of information communication technology on disorganised violence within civil resistance movements

    University essay from Uppsala universitet/Institutionen för freds- och konfliktforskning

    Author : Forogh Akbari; [2022]
    Keywords : Nonviolence; civil resistance; information technology; protests;

    Abstract : Nonviolent movements have been noted as one of the most successful forms of civil resistance. Thus, it is important for dissidents to maintain their nonviolent discipline to ensure their success. However, as communication technologies become cheaper and more accessible it is important to study how it can affect civil resistance movements. READ MORE

  4. 3. Ethnic Sentiments

    University essay from Lunds universitet/Graduate School

    Author : Akinbolaji Wiwoloku; [2022]
    Keywords : Ethnicity; voting behavior; Multicultural society; Election and Nigeria; Social Sciences;

    Abstract : Voting behavior influences the electoral process and voting pattern in every democratic government. When it especially pertains to any multicultural society there is often this global applicability of similar tendency to have similar historical reality when it comes to voting behavior. READ MORE

  5. 4. "Better Get Vaccinated" : A Frame Analysis of the Swiss Government's Covid-19 Vaccine Campaign on TikTok

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Astrid Winiker; [2022]
    Keywords : Crisis Communication; Government Agency; Covid-19; Vaccine; Pandemic; Social Media; TikTok;

    Abstract : The aim of this thesis is to analyse the first TikTok posts of the Swiss government that were published during the pandemic. This thesis investigates how their Covid-19 vaccine campaign is presented on TikTok and contributes to the field of crisis communication. For this, the analysis relied on two theoretical frameworks. READ MORE

  6. 5. Trust in Brand Activism: A look at self-love campaigns of beauty brands

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ngoc Nguyen; [2022]
    Keywords : brand activism; brand trust; activism campaign; beauty brands; controlled communication; argument strength; activism activities; Social Sciences;

    Abstract : In recent years, brand activism has been mentioned as a new evolution in corporate sociopolitical involvement. From the customers’ perspective, they expect brands to be more vocal and take a stance to tackle challenges. They do not want neutral brands anymore. READ MORE