Essays about: "Company group"

Showing result 1 - 5 of 788 essays containing the words Company group.

  1. 1. Trangia Maxi : Development of a Multiple Burner Portable Stove

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Liselott Hultros; [2022]
    Keywords : ;

    Abstract : This work was conducted at the request of Trangia, a Swedish company known for selling and manufacturing the classical camping stove “stormköket”. Beyond camping stoves Trangia also offer several accessories for cooking outdoors, for example safe fuel bottles and separate cookware. READ MORE

  2. 2. A case study of the lead time between eliciting and implementing the requirements in mobile game apps

    University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

    Author : Guanqun Liu; Qianwen Liu; [2022]
    Keywords : lead time; mobile game apps; user reviews; user requirements;

    Abstract : Context. There has been a remarkable growth of the mobile game industry since the raging pandemic covid-19 destroyed many businesses across several industries [1]. Nowadays mobile gaming has been one of the highest performing industries globally, raking in more billions in revenue [1,2]. READ MORE

  3. 3. Consumer’s Loyalty? : A qualitative research on the consumer's perspective of what makes them stay loyal.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Xiaohui Zhao; Adrijana Bacovic; [2022]
    Keywords : Relationship Marketing; Consumer; Consumer relationship; Value; Satisfaction; Trust; Loyalty; Experience;

    Abstract : Background: In the field of marketing, relationship marketing plays an important role in establishing strong and long-term customer relationships, and in addition to this, the type of relationship between companies and consumers is also worth discussing. In a sense, value is the biggest component of relationship marketing. READ MORE

  4. 4. How to build a brand : Evoking the right emotions in audience perception

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Niklas Eriksson; [2022]
    Keywords : ;

    Abstract : In order to be competitive in the marketplace, all company’s need to have a well-established and thought-out brand. It is difficult to create a brand that conveys the right feeling and establishes a connection with its target group. The process consists of many steps and subjective opinions are difficult to measure. READ MORE

  5. 5. "Gått över gränsen" : En tematisk textanalys av Nent Groups kriskommunikation gällande den inställda Paradise Hotel säsongen 2021.

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evelyne Uittomäki Järnefelt; Erica Carlsson; [2022]
    Keywords : Crisis; crisis communication; crisis responsibility; strategies; crisis management;

    Abstract : This thesis aims to examine the media company Nent Group's crisis commication and identify which crisis communication strategies have been used in order to repair the organization's damaged image, and to analyze whether the strategies have changed over time. The thesis's purpose will be achieved by answering the three following research questions: What crisis communication strategies can be distinguished in Nent Group's crisis communication? How has Nent Group's crisis communication changed since the start of the crisis in the spring of 2021? What reponsibility does Nent Group have for the crisis that has occurred? The theoretical framework of the dissertation consists of two theories of crisis communication, Situational Crisis Communication Theory by Timothy L. READ MORE