Essays about: "Competitive strategy"

Showing result 1 - 5 of 815 essays containing the words Competitive strategy.

  1. 1. Competitive Strategies of Digital Platforms in New Markets : An analysis of the strategies and firm financial performanceof digital platforms entering competitive markets in theNordics

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : David Fouhy; Alfredo Pais; [2022]
    Keywords : PaaS; platform as a service; digital platforms; competitive strategies; return on assets; ROA; panel data; longitudinal data; panel data regression model; fixed effects; OLS model; firm performance; subsidy; seed and marquee users; piggybacking; micro market; profitability; quick ratio; debt ratio; working capital turnover ratio; sales growth;

    Abstract : Over the recent decade the world has seen an increase in businesses launching new, or changing theirbusiness model to, digital platforms. New and established businesses are flocking to digital platformsin order to evolve their business model and keep up with advancements in technology, such as cloudcomputing, which enables commerce and communication on a much faster and more streamlinedlevel. READ MORE

  3. 2. How to build a brand : Evoking the right emotions in audience perception

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Niklas Eriksson; [2022]
    Keywords : ;

    Abstract : In order to be competitive in the marketplace, all company’s need to have a well-established and thought-out brand. It is difficult to create a brand that conveys the right feeling and establishes a connection with its target group. The process consists of many steps and subjective opinions are difficult to measure. READ MORE

  4. 3. Measuring innovation project performance - a holistic study of current practices and implications in Swedish large-sized companies

    University essay from Göteborgs universitet/Graduate School

    Author : Emma Martinsson; Madeleine Hammarstrand; [2021-07-08]
    Keywords : Innovation project performance measurement; Innovation metrics; Innovation projects; Measuring innovation; Innovation measurement challenges;

    Abstract : The field of innovation has gained increased attention in later years. As an enhancement for growth, innovation is of high importance for companies to pursue in order to stay competitive. READ MORE

  5. 4. Digital Transformation: Smart Supply Chains with Vendor Managed Inventory (VMI) - A Case Study for a medium sized Swedish healthcare company in VMI implementation

    University essay from Göteborgs universitet/Graduate School

    Author : Xiaoxi Hu; [2021-07-08]
    Keywords : VMI; Supply Chain; VMI Implementation; VMI risk; Risk Management;

    Abstract : Background & Purpose: Supply chain management (SCM) has become a hot topic in the current global competitive markets that drives many companies to explore, especially in inventory management. Vendor Managed Inventory (VMI) as an SCM method enables all participants in the supply chain to achieve rapid development and obtained huge benefits. READ MORE

  6. 5. WHAT YOU CAN’T MEASURE - YOU CAN’T IMPROVE - The role of maturity models to improve data governance

    University essay from Göteborgs universitet/Graduate School

    Author : Elsa Källström; Elin Vieglins; [2021-07-08]
    Keywords : data governance; maturity model; maturity assessment; maturity levels; improvement areas;

    Abstract : Background and purpose: As a consequence of the growing power of data, there is a need for companies to maximise the value derived from it. However, to maximise the value derived from data, it needs to be available, secure, relevant, and of high quality, which can be assured by data governance. READ MORE