Essays about: "Computer-mediated communications CMC"

Found 2 essays containing the words Computer-mediated communications CMC.

1. 1. Exploring value creative and value destructive practice through an online brand community: : The case of Starbucks.

   University essay from Karlstads universitet/Avdelningen för företagsekonomi

   Author : Uzezi Dia; [2015]
   Keywords : Netnography; Online Brand Communities OBCs ; Brand Communities; Value Co-creation; Value Co-destruction; Practice Theory; Consumer Culture Theory CCT ; Starbucks; My Starbucks Ideas; Computer-mediated communications CMC ; QSR NVivo 10; and Ethics.;

   Abstract : This paper explores value co-creation and value co-destruction with a focus on the social practices embedded in the online brand community “My Starbucks Idea (MSI).” The objectives of the research are accomplished through a detailed explanation of the study’s stages, starting with the Research design/Planning, and followed by the Community Entry (Entrée), Data collection, Limitations, and Ethical implications. READ MORE

3. 2. Value Creation Through Synchronous CMC? : The Banks' Perspective

   University essay from Umeå universitet/Företagsekonomi

   Author : Alexander Lindahl; Sanna Malm; [2014]
   Keywords : ;

   Abstract : The development of technology and the Internet have in many ways influenced how companies conduct their business, and what creates a competitive advantage. Previous research have recognized that due to this development, those companies that can create a superior value for the customer will also be the ones that can create a competitive advantage. READ MORE