Essays about: "Conative"

Showing result 1 - 5 of 11 essays containing the word Conative.

  1. 1. GA and RP accents in a verbal guise test: A questionnaire-based study of Swedish upper secondary school students’ language attitudes

    University essay from Stockholms universitet/Engelska institutionen

    Author : Josefine Wistrand; [2021]
    Keywords : Verbal guise; Language attitude; Behavioural tendencies; Accent; RP; GA;

    Abstract : The aim of this study is to use a verbal guise test to investigate Swedish upper secondary school students’ language attitudes toward GA and RP. While research has been conducted on this topic before, few studies have incorporated all three cognitive, affective and conative components of the mentalist approach to language attitude, and even fewer with younger student participants, which are two components the present study included. READ MORE

  2. 2. Target your customer's contextually : Explaining contextual targeting’s effect within the banking market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Alex Berlin; Anton Johnsson; [2021]
    Keywords : Contextual targeting; Attitudes; Cognitive; Affective; Conative; Privacy concerns; Trust; Loyalty;

    Abstract : Purpose: The purpose of this explanatory study was to explain how contextual targeting affects customer attitudes, privacy concerns, trust, and loyalty.  Literature Review: The reviewed literature included concepts that are important within the banking market. READ MORE

  3. 3. Getting Fit From The Living Room : A qualitative study on how the digitalization of fitness services have impacted the customer experience

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jenny Månsson; [2021]
    Keywords : Customer experience; Customer journey; Touchpoints. Digitalization; Fitness industry; Fitness services.;

    Abstract : Purpose The purpose of this study is to get insights in how the digitalization of fitness services has affected the customer experience, this with a focus on fitness services such as dance classes and PT-sessions online.  Theoretical background The theory has its foundation in both the customer journey where different touchpoints are perceived and the factors affecting the customer experience. READ MORE

  4. 4. Do You Dare to Compare? The Effects of Comparative Advertising on Consumer Responses Towards the Advertised and Attacked Brands - A Case Study of Arla Foods and Oatly

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Louise Håkansson; Ebba Norberg; [2020]
    Keywords : Comparative Advertising; Market Position; Advertising Value; Malicious Comparative Advertising; Hierarchy of Effects;

    Abstract : In 2014, a long-stretched feud began between dairy company Arla Foods and oat milk company Oatly, and is continuously ongoing. The rivalry between the two companies includes advertising where the companies target one another, in different ways. READ MORE

  5. 5. The Effects of VR on Consumer Attitudes : Lessons from Implementing VR Technologies in Real Estate Marketing

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Filip Gunnarsson; Francois Mirza Ali Khan; [2020]
    Keywords : Virtual Reality; Telepresence; Interactivity; Vividness; Consumer Attitudes; Tripartite Model; Affective; Cognitive; Conative; Real Estate;

    Abstract : Virtual Reality (VR) has gained tremendous interest within the last decades and is rapidlybecoming a disruptive marketing tool across all industries. Predictions show that the VR marketis expected to reach a staggering US$120 billion by 2026 (Fortune Business Insights, 2019). READ MORE