Essays about: "Conative"

Showing result 6 - 10 of 11 essays containing the word Conative.

1. 6. The Effects of VR on Consumer Attitudes – Lessons from Implementing VR Technologies in Real Estate Marketing

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : FRANCOIS MIRZA ALI KHAN; FILIP GUNNARSSON; [2020]
   Keywords : Virtual Reality; Telepresence; Interactivity; Vividness; Consumer Attitudes; Tripartite Model; Affective; Cognitive; Conative; Real Estate;

   Abstract : Virtual Reality (VR) has gained tremendous interest within the last decades and is rapidly becoming a disruptive marketing tool across all industries. Predictions show that the VR market is expected to reach a staggering US$120 billion by 2026 (Fortune Business Insights, 2019). READ MORE

3. 7. Wellness tourism: through the lens of millennials' attitude : An exploratory qualitative study

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Anamela Agrodimou; [2019]
   Keywords : Key terms: health and wellness tourism; millennials; attitude theory; consumer behavior; and wellness traveler.;

   Abstract : Abstract Background:        In recent years a rising concern towards health enhancement activities has been prominent across populations, leading to the emergence of a multi-dollar industry, namely the wellness industry, which spans across a wide spectrum of sectors, ranging from organic food to tourism. In fact, wellness tourism has been growing at an exponential rate, generating high revenues, forecast to rise. READ MORE

4. 8. Virtual Reality, Moving from Science Fiction to E-commerce

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Caroline Erkhammar Jonasson; Filippa von Schoultz; [2017]
   Keywords : Virtual reality; E-commerce; Telepresence; Product type; Involvement with technology;

   Abstract : Virtual reality (VR) is growing and expected to disrupt the retail e-commerce market within a few years. Despite the bright forecasts, there is still a lack of academic research on what the effects would be of using VR within e-commerce product presentations and what that could imply for both business and consumers. READ MORE

5. 9. Women's Reactions to Sexy Female Models - A Quantitative Study in an Online Apparel Retail Setting

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emma Barrebo; Hanna Metsis; [2015]
   Keywords : Sexual appeals; Sex in advertising; Sexual movement; Nudity; Online retail;

   Abstract : This thesis explores how female sexual appeals in advertising affect female consumers. The effects on arousal levels as well as respondents' affective, cognitive and conative responses were examined. Two commonly used types of sexual appeals were studied: sexual movement and nudity. READ MORE

6. 10. SOCIAL CURRENCY - Consumer Response to Friendly Fire

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Malin Evrenos; Ylva Lundberg; [2014]
   Keywords : Social Currency; Advertising; Facebook; Brand Advocacy; Consumer Response;

   Abstract : Social Currency has in this thesis, as in marketing practice, been defined as a marketing communication strategy in which a company accepts brand advocacy in social media as payment for their offering, contingent on the consumer meeting the requirements set by the company on the minimum size of the consumer's network. The exchange that is implied by the trade term social currency, theoretically falls under the definition of what is advertising and can be broken down to a barter exchange of a good of tangible value for brand advocacy in a well-connected consumer's network, where the consumer is paying for a good using online friendship - or more specifically online reach - as 'currency'. READ MORE