Essays about: "Conceptual framework for CRM"

Showing result 1 - 5 of 6 essays containing the words Conceptual framework for CRM.

  1. 1. The game-changer : E-retailer's strategies in CRM and personalized marketing in concordance with GDPR

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emma Nilsson; Alexandra Pierce; [2020]
    Keywords : ;

    Abstract : The purpose of this thesis is to provide a deeper knowledge of how GDPR has affected Swedish e-retailers CRM and personalized marketing in connection to trust and privacy. The changed prerequisites elicited a need for in-depth knowledge of the affects. READ MORE

  3. 2. The Leaky Bucket : Managing user retention on social platforms

    University essay from Umeå universitet/Företagsekonomi

    Author : Adam Falkenberg; Christian Esselin; [2020]
    Keywords : Social media; Social platforms; User retention;

    Abstract : Social platforms have become a large part of today’s society and there is large scientific interests in what creates a successful social platform. There is plenty of research available on how to acquire users to a social platform, but there is significantly less available on how to retain users on a social platforms. READ MORE

  4. 3. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

  5. 4. The gap between theory and practice : An investigation of how service companies practices the theories of segmentation

    University essay from Umeå universitet/Företagsekonomi

    Author : Oscar Sellhed; Ludwig Andersson; [2014]
    Keywords : Segmentation; Service marketing;

    Abstract : Segmentation is one of the most fundamental corner stones in the theory of marketing. It has been a subject for research for over 60 years. The subject has been actualised because of the lack of research within the practice of segmentation. READ MORE

  6. 5. Investigation of CRM in e-business : From a B2C Fashion Companies' Perspectives

    University essay from IHH, Informatik

    Author : Isdora Dire; Dalida Samano; [2012]
    Keywords : Customer Relationship Management; B2C; Fashion Companies; e-business;

    Abstract : Customers are no longer what they use to be in the past, they are now highly educated, more specialized and more highly influenced by global culture than ever before. For businesses to be able to win the heart of customers, they need to do extra because these customers are the pillar that holds the organizations. READ MORE