Essays about: "Conceptual framework"

Showing result 21 - 25 of 1044 essays containing the words Conceptual framework.

  1. 21. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : John Örman; Arvid Özcan-Arvidsson; [2023]
    Keywords : Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Abstract : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. READ MORE

  3. 22. Brick by Brick: Exploring Sustainable Operations in the Built Environment : A Comparative Case Study of Swedish Real Estate Organisations' Decision-Making Processes

    University essay from Stockholms universitet/Operations Management

    Author : Oscar Alawi; Nawar Alolabi; [2023]
    Keywords : Sustainable operations; Decision-making processes; Sustainability performance; Management systems and certifications; Built environment.;

    Abstract : The purpose of this study was to investigate the decision-making processes of real estate organisations in the built environment with respect to sustainable operations, as well as how they relate to management systems and building certifications. In the study, we utilised the proposed framework by Schrettle et al. READ MORE

  4. 23. Communicating with multiple stakeholders during post-M&A integration.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Stuart White; [2023]
    Keywords : M A; post-M A integration; communicating; communication; multiple-stakeholders; M A; post-M A integration; kommunicera; kommunikation; flera intressenter;

    Abstract : Problem: Despite much attention from researchers and practitioners, the reason(s) for why M&A’s tend to fail remain a topic of investigation. Within this investigation there is reason to believe this problem is connected to not prioritizing communicating with multiple stakeholders a during post-M&A integration. READ MORE

  5. 24. Exploring the Power of Narratives: Shaping Sustainable Consumption of Plant-Based Food

    University essay from

    Author : Alice Emanuelsson; Lisa Gustafsson; Märta Jacobsson; [2023]
    Keywords : Sustainable food consumption; Cultural branding; Plant-based foods; Seafood industry; Narratives;

    Abstract : Background: The current unsustainable situation of the seafood industry requires innovative solutions and there is an opportunity for companies to provide consumers with plant-based options which would enable them to eat seafood without harming the oceans. However, there are still several barriers keeping consumers from choosing plant-based products, such as limited knowledge, social norms, and cultural settings. READ MORE

  6. 25. From Chaos to Cohesion, Identifying Inter-team Dependencies in Large-scale Agile Organisations : A case study of Volvo Cars

    University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap

    Author : Anton Källström; Johan Westerberg; [2023]
    Keywords : Project Management; Dependencies; MNC; Automotive; Volvo Cars; Product Development; Agile; Agile Teams; Scaled Agile; Large-scale Agile; Scaled Agile Framework; SAFe; Planning; R D; Software; Software Development; Organizations; Collaboration; Communication; Innovation Management; Knowledge Management; Corporate Culture; Projektledning; Beroenden; MNC; Fordonsindustrin; Volvo Cars; Produktutveckling; Agilt; Agila team; Skalat agilt; Storskaligt agilt; Scaled Agile Framework; SAFe; Planering; R D; Mjukvara; Mjukvaruutveckling; Organisationer; Samarbete; Kommunikation; Innovationsledning; Kunskapshantering; Organisationskultur;

    Abstract : Product development is more complex than ever. Industries all over the world face intensified competition, forcing firms to improve their innovation performance. This involves integrating software development to a greater extent. As an effort to cope with such progression, agile project management methodologies have been adopted. READ MORE