Essays about: "Conclusion and recommendation on Business Administration"
Found 1 essay containing the words Conclusion and recommendation on Business Administration.
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1. Stealth Marketing : The art of deceiving consumers
University essay from Ekonomihögskolan, ELNUAbstract : Bachelor Thesis in business administration, school of economics at Linnæus University, marketing, 2FE07E, Spring 2010 Authors: Viktor Pettersson and Markus Svensson Instructor: Mosad Zineldin Title: Stealth Marketing The art of deceiving consumers Background: Ethical aspects in promoting products are a concern when new methods are developed in order to reach consumers with marketing messages. Stealth marketing is one method developed and is based on not disclosing or revealing the true relationship to a marketing message. READ MORE