Essays about: "Conclusion and recommendation on Business Administration"

Found 1 essay containing the words Conclusion and recommendation on Business Administration.

  1. 1. Stealth Marketing : The art of deceiving consumers

    University essay from Ekonomihögskolan, ELNU

    Author : Viktor Petersson; Markus Svensson; [2010]
    Keywords : Stealth marketing;

    Abstract : Bachelor Thesis in business administration, school of economics at Linnæus University, marketing, 2FE07E, Spring 2010   Authors: Viktor Pettersson and Markus Svensson Instructor: Mosad Zineldin   Title: Stealth Marketing The art of deceiving consumers   Background: Ethical aspects in promoting products are a concern when new methods are developed in order to reach consumers with marketing messages. Stealth marketing is one method developed and is based on not disclosing or revealing the true relationship to a marketing message. READ MORE