Essays about: "Conclusion for consumer awareness"

Showing result 21 - 25 of 74 essays containing the words Conclusion for consumer awareness.

  1. 21. Sustainability Sells : Appeals driving Consumer Engagement of Green Skincare Brands

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Sarah Fraß; Luana Walter; [2021]
    Keywords : Appeals; Consumer Engagement; Consumer Brand Engagement; Green Skincare; Sustainability; Instagram;

    Abstract : Background: Sustainability within the skincare industry is an important theme in marketing research. Sustainability sells, but it is necessary to understand how brands can drive consumer engagement on Instagram by using certain appeals. READ MORE

  3. 22. “Grönmattning” på konsumentmarknader : en fallstudie av hur konsumenters attityder och köpbeteenden påverkas av marknadsföring med miljö- och hållbarhetsbudskap

    University essay from SLU/Dept. of Economics

    Author : Nicole Chidiac; Malin Olsson; [2021]
    Keywords : greenwashing; grönmattning; reklamtrötthet; grön marknadsföring; hållbar marknadskommunikation; Herzbergs tvåfaktorsteori;

    Abstract : I en alltmer digitaliserad värld, med en ökad användning av grön marknadsföring via sociala plattform, har detta i samband med en växande oro för klimatförändringarna lett till en större medvetenhet och ett ökat intresse för miljövänliga produkter bland konsumenter. I och med detta uppmärksammas ett nytt framväxande fenomen av reklamtrötthet för reklam med miljö– och klimatanspråk, även benämnt som “grönmattning”. READ MORE

  4. 23. How do consumers get engaged in a brand community? : The case of Estrella Damm.

    University essay from

    Author : Dana Cruz; Emma Aulestia; [2021]
    Keywords : Brand Community; Case Study; Consumer Engagement; Estrella Damm; Social marketing; Sustainable Practices.;

    Abstract : Background: Looking at many different studies, it’s known that the topics mentioned before are well researched. However, there are not many cases of brand community and customer engagement like the one with Estrella Damm. READ MORE

  5. 24. Rebranding of stereotypical food brands : How Nordic consumers perceive the product rebranding and its impact on brand equity

    University essay from Jönköping University

    Author : Joel Pettersson; Jesse Hannelius; [2021]
    Keywords : Product rebranding; food brands; stereotypes; brand equity; perceived rebranding; consumer; Nordics;

    Abstract : Background and Purpose: The process of rebranding requires a lot of consideration and analysis in order to be successful. In 2020, a rebranding movement of stereotypical brands began in the USA, and the effects also transpired to the Nordics, leading to multiple brands in the food industry initiating a rapid rebranding process. READ MORE

  6. 25. Showrooms: the future of online and offline retailers? - An explorative comparison of showrooms’ value contribution to the customer experience

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emma Pärsson; Beata Edlund; [2021]
    Keywords : Showrooms; Customer Experience; Online- and Offline Retailers; Polestar; IKEA; Availability; Personnel- and Technology; Physical Experience; Brand Awareness; Business and Economics;

    Abstract : Purpose: The purpose of this study is to investigate from a consumer perspective, showrooms’ value contribution to the customer experience, and if there are differences in contribution whether the company, opening a showroom, derives from online or offline formats. Methodology: Conducting the study philosophies of epistemology and ontology was regarded, where the social constructionism stance was employed. READ MORE