Essays about: "Conclusion related digital marketing"

Showing result 1 - 5 of 12 essays containing the words Conclusion related digital marketing.

1. 1. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

   University essay from SLU/Dept. of Economics

   Author : Mohamad Saad El Deen; [2023]
   Keywords : E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

   Abstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE

3. 2. A Disruptive Innovation Approach to Design a Business Model for a Startup DigitalHealthcare Platform.

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Hekmat Bsirini; Moe Gamil Hashem; Hasitha Gayathri Jayasinghe; [2021]
   Keywords : disruptive innovation - healthcare - business model - digitalization - business model innovation.;

   Abstract : Date: 27/05/2021 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Hekmat Bsirini, Moe Gamil Hashem, and Hasitha Gayathri Jayasinghe                    (93/04/22)        ( 90\08\23 )                 ( 86/11/04 ) Title: A Disruptive Innovation Approach to Design a Business Model for a Startup DigitalHealthcare Platform. Tutor: Leanne Johnstone Keywords: disruptive innovation - healthcare - business model - digitalization - business modelinnovation. READ MORE

4. 3. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Xiangru Meng; Yue Xiao; [2020]
   Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

   Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

5. 4. Consumer Experience of Online Behavioural Advertising : A qualitative study exploring factors influencing consumer experience of OBA by Swedish online fashion retailers

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Linnea Lind; Cassandra Olsson; [2018]
   Keywords : ;

   Abstract : Background For companies operating in the online fashion retail sector, understanding consumer behaviour is vital because of increased competition in the online market. The techniques for acquiring the necessary consumer information have, along with the digital revolution, become increasingly analytical and with this new marketing strategies and technologies have emerged. READ MORE

6. 5. The Business Model Concept and the Sharing Economy : An Overview

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Mark Fenzel; [2018]
   Keywords : Business Model; Sharing Economy; Competitive Advantage; Collaborative Consumption; Value Creation Driver;

   Abstract : The aim of this article is to give an overview of the business model concept and theories focussing on the sharing economy. Selected concepts and studies are presented, and its application, usefulness and limitations are discussed. READ MORE