Essays about: "Congruity theory"
Showing result 1 - 5 of 11 essays containing the words Congruity theory.
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1. Constructing Yourself as a Female Manager
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Titel: Constructing Yourself as a Female Manager: A qualitative analysis of how women construct their identities as Managers. Seminar date: 2/6 Course: FEKH49, Bachelor thesis in Management and Organisation, Undergraduate level, 15 University Credits Points. READ MORE
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2. Leveraging brand co-creation in a digital era: An IKEA case study
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose is to examine how IKEA works with customer brand co-creation and how it can be further leveraged in the digital era. Methodology: This paper adopts a qualitative case study method, where the primary data consists of an interview with a Social Media Specialist with pre-existing knowledge of brand co-creation at IKEA in Sweden. READ MORE
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3. The Role of Consumer’s Self-Identity on Pro-Environmental Behavioral- and Loyalty Intentions
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: We aim to enhance the understanding of why Swedish consumers perform pro-environmental behaviors and how this can be influenced by managers and marketers in the shopping mall environment, making the mall more attractive and shoppers more loyal. Theoretical Perspective: We take on a sociological perspective by researching constructs based on identity theory, conspicuous consumption, and the theory of self-congruity. READ MORE
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4. In the hands of a controlling leader? Implications for employee well-being from a gender perspective
University essay from Umeå universitet/Institutionen för psykologiAbstract : Leaders engaging in controlling leadership behaviours (CLB) has been connected to followers perceiving their basic needs thwarted. However, little research has been made in the organizational field to understand the implications of controlling leadership behaviours for employee well-being. READ MORE
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5. Looking for nurses: The relation between agency salience in job advertisements and the appeal of nursing for men
University essay from Lunds universitet/Institutionen för psykologiAbstract : In Sweden, nursing is strongly gender segregated. Additionally, there is a national nursing shortage. READ MORE