Essays about: "Connell"
Showing result 11 - 15 of 40 essays containing the word Connell.
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11. The best a brand can be? P&G’s femvertising meeting hegemonic masculinity
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This thesis uses Feminist Critical Discourse Analysis and Multimodal Discourse Analysis to study how a house of brands, like Procter & Gamble (P&G), handles femvertising, that it is produced by its own brands. The paper analyses the phenomenon using examples from commercials that belong to P&G’s #WeSeeEqual campaign and the controversial commercial video from Gillette The best men can be. READ MORE
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12. Reducing or reproducing gender norms : An ethnographic study based on observations in Ugandan preschools
University essay from Linnéuniversitetet/Institutionen för utbildningsvetenskap (UV); Linnéuniversitetet/Institutionen för didaktik och lärares praktik (DLP)Abstract : The purpose of this study is to contribute, with knowledge of conceptions of male and female, to Ugandan preschools and to study in what ways gender norms in the Ugandan society are reflected and developed in the daily activity in preschools. The theoretical underpinnings used in this study are social constructive and inspired by Butler, Connell and Pearse among others. READ MORE
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13. Finding Fathers in Business : A Critical Discourse Analysis of Fatherhood Practices in the Swedish Business World
University essay from Lunds universitet/EuropastudierAbstract : This thesis sheds light on a particular group of men in Swedish society: fathers working in business. According to R.W. Connell’s theory, these men hold significant power as businesses become increasingly globalised. READ MORE
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14. Male or female, does it matter? : A qualitative study on Swedish aid workers and gender
University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)Abstract : Aid workers are one of the corner stones in development and consist of both female and male employees in the sector. Female aid workers have been studied within the “Women in Development” agenda but since the agenda shift to “Gender and Development” male aid workers have been concluded more in the study of aid workers and gender. READ MORE
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15. Being a "real" man; Honor killings and the performance of masculinity
University essay from Lunds universitet/Centrum för MellanösternstudierAbstract : Abstract This case study looks at the topic of honor killings in relation to “doing” masculinity, in Jordan. A short overview is given on the dynamics of masculinities detected in the Jordanian public sphere. READ MORE