Essays about: "Conspicuous Consumption"

Showing result 1 - 5 of 29 essays containing the words Conspicuous Consumption.

1. 1. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
   Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE

3. 2. The factors affecting young Chinese people’s fashion choices - The importance of conspicuous consumption

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Bo Ting Li; [2023]
   Keywords : conspicuous consumption; fashion consumption; young Chinese people; China’s economic growth; Chinese middle class; consumption factors; sustainability; Business and Economics;

   Abstract : The purpose of this paper is to explore the extent to which young Chinese consumers are making conspicuous consumption of fashion products. With China's increasingly rapid economic development, the income and consumption levels of the Chinese middle class are rising. READ MORE

4. 3. A design of a 100 MS/s, 8-bit Pipelined ADC in CMOS

   University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

   Author : Shen Zhang; [2021]
   Keywords : Technology and Engineering;

   Abstract : The thesis focuses on designing and simulating an 8-bit high-speed fully differential pipelined Analog to Digital Converter (ADC) in the 65nm Complementary Metal-Oxide-Semiconductor (CMOS) technology by using the software Cadence Virtuoso. The aim is to increase the operation speed of the ADC for communication systems without reducing the performance, in the meantime, the low power consumption and the low complexity should also be required when considering future implementation. READ MORE

5. 4. The Role of Consumer’s Self-Identity on Pro-Environmental Behavioral- and Loyalty Intentions

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Buster Chuck Allan Grunau; Milou Cornelia Henrica Klijn; [2020]
   Keywords : Pro-Environmental Self-identity; Conspicuous Sustainability; Self-Congruence; Self-Brand Connection; Shopping Malls; Social Sciences;

   Abstract : Thesis Purpose: We aim to enhance the understanding of why Swedish consumers perform pro-environmental behaviors and how this can be influenced by managers and marketers in the shopping mall environment, making the mall more attractive and shoppers more loyal. Theoretical Perspective: We take on a sociological perspective by researching constructs based on identity theory, conspicuous consumption, and the theory of self-congruity. READ MORE

6. 5. Identity and conspicuous consumption in Japan and Hong Kong : an exploratory study of what influences young adults’ identity in relation to conspicuous consumption

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Kenny Trang; Eden Haile Selassie; [2020]
   Keywords : Identity; Conspicuous consumption; Luxury; Hong Kong young adults; Japan young adults;

   Abstract : This study is based on young adults’ identity in Japan and Hong Kong and its relation to conspicuous consumption. The purpose of this study is to explore how conspicuous consumption influenced the young adults’ identities in Japan and Hong Kong. READ MORE