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Showing result 1 - 5 of 29 essays matching the above criteria.
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1. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE
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2. The factors affecting young Chinese people’s fashion choices - The importance of conspicuous consumption
University essay from Lunds universitet/Ekonomisk-historiska institutionenAbstract : The purpose of this paper is to explore the extent to which young Chinese consumers are making conspicuous consumption of fashion products. With China's increasingly rapid economic development, the income and consumption levels of the Chinese middle class are rising. READ MORE
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3. A design of a 100 MS/s, 8-bit Pipelined ADC in CMOS
University essay from Lunds universitet/Institutionen för elektro- och informationsteknikAbstract : The thesis focuses on designing and simulating an 8-bit high-speed fully differential pipelined Analog to Digital Converter (ADC) in the 65nm Complementary Metal-Oxide-Semiconductor (CMOS) technology by using the software Cadence Virtuoso. The aim is to increase the operation speed of the ADC for communication systems without reducing the performance, in the meantime, the low power consumption and the low complexity should also be required when considering future implementation. READ MORE
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4. The Role of Consumer’s Self-Identity on Pro-Environmental Behavioral- and Loyalty Intentions
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: We aim to enhance the understanding of why Swedish consumers perform pro-environmental behaviors and how this can be influenced by managers and marketers in the shopping mall environment, making the mall more attractive and shoppers more loyal. Theoretical Perspective: We take on a sociological perspective by researching constructs based on identity theory, conspicuous consumption, and the theory of self-congruity. READ MORE
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5. Identity and conspicuous consumption in Japan and Hong Kong : an exploratory study of what influences young adults’ identity in relation to conspicuous consumption
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : This study is based on young adults’ identity in Japan and Hong Kong and its relation to conspicuous consumption. The purpose of this study is to explore how conspicuous consumption influenced the young adults’ identities in Japan and Hong Kong. READ MORE