Essays about: "Conspicuous Consumption"

Showing result 21 - 25 of 29 essays containing the words Conspicuous Consumption.

1. 21. Understanding China's love for luxury.An analysis of luxury consumption in China

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Ewelina Krawczyk; [2012]
   Keywords : modernization; luxury consumption; chinese cultural values; westernization;

   Abstract : The main assumption of this thesis is existence of traditional and modern values in the Chinese society. The author of this paper believes that this characteristic differentiates that market from other luxury markets and drives the way luxury is consumed. READ MORE

3. 22. Conspicuous Consumption of Counterfeit and Luxury Products : A cross-cultural study between Scandinavia and Eastern Asia

   University essay from Ekonomihögskolan, ELNU

   Author : Antonia Eriksson; Emmy Hall; Emelie Pettersson; [2012]
   Keywords : Counterfeits; luxury; conspicuous consumption; culture; East Asia; Scandinavia; identity;

   Abstract : This research includes a cross-cultural study between Scandinavia and eastern Asia that are considered to be one individualist (Scandinavia) and one collectivist (east Asia) culture. The purpose is to study the effects of conspicuous consumption regarding counterfeits and luxury products amongst two different cultures. READ MORE

4. 23. DIGITAL-WOM - HOW IT IMPACTS SATISFACTION & LOYALTY POST-PURCHASE

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Staffan Steneryd; Ralph Segervik; [2011]
   Keywords : Word-of-mouth; customer loyalty; customer satisfaction; cognitive dissonance; conspicuous consumption; two-way communication; online reviews;

   Abstract : Research on satisfaction, loyalty and Word-of-Mouth (WOM) behavior has made considerable progress within recent years, but important aspects remain neglected. In this thesis we argue that digital-WOM (product opinions online) plays an increasingly significant role in consumer purchase decisions. READ MORE

5. 24. Conspicuous Consumption - A study of prestige-related consumer behavior

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Amanda Bergman; [2010]
   Keywords : economic growth; consumer behavior; conspicuous consumption; status consumption; Veblen; welfare; Economics; econometrics; economic theory; economic systems; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Business and Economics;

   Abstract : The tendency to buy expensive and unnecessary goods is a pattern of consumer behavior that is becoming all too common in our society. We consume luxury items to satisfy practical needs that are already satisfied in the quest toward self-fulfillment, or simply to impress those around us. READ MORE

6. 25. "Society Treats You According to What You Are" : A Qualitative Study of Consumption Patterns Emphasising Conspicuous Consumption, Entebbe, Uganda

   University essay from Institutionen för samhällsvetenskaper, SV

   Author : Anna Helgesson; [2010]
   Keywords : Uganda; conspicuous consumption; symbolic item; social movement.;

   Abstract : This thesis stands result of a research conducted in Entebbe Uganda, during approximately five weeks in the autumn of 2009. The aim was to understand the reasoning behind decisions taken concerning the use of economic means, after covering the consumption of necessities. READ MORE