Essays about: "Consumer’s behaviours change"

Showing result 1 - 5 of 16 essays containing the words Consumer’s behaviours change.

1. 1. Gamifying sustainability : A qualitative study on how gamified services can create a sustainable purchase behaviour among women.

   University essay from Umeå universitet/Företagsekonomi

   Author : Marcus Rundlöf; Victoria Öberg; [2023]
   Keywords : Consumer behavour; Marketing;

   Abstract : Gamification, defined as the application of game elements in a non-game environment,has in recent years gained significant influence as a favourable marketing strategy. Gamified services can be found in a variety of markets, ranging from education to wellness, and have the ability to transform low involvement purchases into high ones. READ MORE

3. 2. What a Waste?! : Exploring the influence of nudging on consumer behaviour towards food waste.

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Ana Raquel Abreu; Laura Nicole Sage; [2023]
   Keywords : Food Waste; Social Nudging; Prompting; Consumer Behaviour; Experimental Research; Pro-environmental Behaviour; Sustainability;

   Abstract : Recognizing the importance of food waste as an environmental and social problem, this thesis aims to test nudging as a successful tool to promote a pro-environmental behaviour towards food waste reduction. The present research uses an experiment in a university canteen in Gotland, Sweden, with two interventions - posters with informational prompts and practical tips. READ MORE

4. 3. Household product refills as a solution to single-use packaging: Developing The Theory of Retailer Care

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Connor Bartek; Alexandra Rumbolt; [2022]
   Keywords : circular economy; eco retailer; fast-moving consumer goods; household products; plastics; refill systems; refillable goods; retailers; reuse; single-use packaging; Theory of Retailer Care; waste reduction; refills;

   Abstract : This research seeks to explore and understand retailers’ perspectives, realities, and actions regarding refill systems for household products. The reader can ponder not an answer to a question but rather grasp a deeper understanding of the retailers’ role within refill systems, as well as the feasibility of reducing single-use packaging for household products with a goal to reduce waste. READ MORE

5. 4. Are companies in Luleå not responding to negative reviews - and are consumers in Luleå reading the reviews?

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Johan Eriksson; Axel Rudling; [2022]
   Keywords : Electronic word-of-mouth; word-of-mouth; negative reviews; reviews; service recovery; eWOM; WOM; negative; positive; survey; Luleå;

   Abstract : People's engagements in social communities online have over recent years proven to be of great importance on others' opinions when purchasing products. Word-of-Mouth (WOM) has been around since ancient times and is a concept about consumers communicating with each other about their experience about services and products. READ MORE

6. 5. Consumer Technology for Sustainable Food Practices : the impact of mobile applications on consumer food behaviour

   University essay from SLU/Department of Molecular Sciences

   Author : Nathan Pflaum; [2022]
   Keywords : Consumer Technology; Behavioural Economics; Decision Making; Sustainable Food Systems;

   Abstract : A food system is a long chain of activities comprised and contributed by multiple industry inputs and processes where a consumer in the food system is typically represented at the end of the value chain. A sustainable food system recognises the various influencing factors throughout the value chain and considers social, economic, and environmental impacts along all steps. READ MORE