Essays about: "Consumer Attitude cosmetic"

Found 4 essays containing the words Consumer Attitude cosmetic.

  1. 1. The great and green cosmetic choice : A quantitative study explaining behavioral intentions behind purchasing green cosmetic products.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Elin Almqvist; Tilde Larsson; [2023]
    Keywords : Green cosmetic products; TPB; Behavioral intentions; Sustainability; Consumer behavior;

    Abstract : Purpose - The purpose of this thesis is to explain the impacts of attitude, subjective normsand perceived behavioral control on Swedish consumers' intentions to purchase greencosmetics.Methodology - This thesis utilizes a multiple regression analysis based on an onlineself-completion questionnaire with respondents inside the sampling frame of SwedishMillennials and generation z consumers. READ MORE

  3. 2. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

    University essay from Umeå universitet/Företagsekonomi

    Author : Margot Descouens; Valentine Gerbault; [2021]
    Keywords : femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

    Abstract : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. READ MORE

  4. 3. Information gathering considering the influence of brand- awareness and attitude : A study focusing on young female consumers behavior in the cosmetic industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Emma Färemo; Angelica Fredriksson; [2015]
    Keywords : Information gathering; young female consumers; brand- awareness and attitude; online; offline; social media; cosmetic products;

    Abstract : Problem: Research shows that it is crucial to acknowledge the information search step to understand consumer decision-making. Moreover, consumers‟ buying behavior is affected by their brand awareness. READ MORE

  5. 4. The Imapct of Attitude, Subjective Norm and Consumer Innovativeness on Cosmetic Buying Behavior

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jeanette Nikdavoodi; [2013]
    Keywords : consumer behavior; consumer innovativeness; cosmetics; purchase intention; theory of reasoned action TRA ; Business and Economics;

    Abstract : .... READ MORE