Essays about: "Consumer Awareness on literature review"

Showing result 1 - 5 of 24 essays containing the words Consumer Awareness on literature review.

1. 1. A study on consumer perception of clothes repair and opportunities for brand intervention

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Hai Ly Pham; Ankita Kanjilal; [2023]
   Keywords : repair; clothing; circular economy; consumer behaviour; brand intervention;

   Abstract : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. READ MORE

3. 2. Hard to reach energy consumers in Sweden

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Sanna Lundin; [2023]
   Keywords : Energy consumers; hard to reach energy consumers; HTR; policies; behavior; FCM; Energikonsumenter; HTR; politiska åtgärder; FCM; beteende;

   Abstract : The transition towards a sustainable and low-carbon future requires significant changes in energy behaviour among energy consumers. However, the question remains about how, by whom, and what changes are necessary to achieve this transition. READ MORE

4. 3. Greenwashing in the fast fashion industry : Greenwashing in the fast fashion industry: The role of consumer education

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Mar Bosch; Elisa Obeso; Alba Palao; [2023]
   Keywords : Greenwashing; Fast fashion; Consumer behaviour; Purchase intention; Consumer awarness;

   Abstract : Background: Every time sustainability has a more important role in the fashion industry and more consumers have higher environmental consciousness and look out for sustainable products in that area and companies that are genuinely sustainable. But the main problem is that lots of companies claim to be sustainable, but they are not and use the tactic of greenwashing, to attract consumers and trick them to purchase their products. READ MORE

5. 4. An Exploration of the Factors Influencing EV Adoption in Sweden : How Consumer Perceptions are Impacted upon Adoption of EV

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Louise Johansson; Dalal Adi; Maryam Al-Attar; [2022]
   Keywords : Electric vehicles; EV; Adoption; Consumer behavior; Purchasing decision; Theory of planned behavior; Green identity; Innovation diffusion theory; Consumer decision making;

   Abstract : Electric vehicle adoption is one of the most prominent discussions currently facing the automotive industry, as this is an inevitable change towards a more sustainable future of transportation. Traditionally, car manufacturers adapt to consumer needs changing, thus prompting high relevance for understanding the consumer perspective and purchasing influences. READ MORE

6. 5. Managing Product Allocation in a Scarce and Uncertain Supply Chain : Activities in a FMCG Company

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Adam Wikensten; [2022]
   Keywords : Product Scarcity; Product Allocation; FMCG; Supply Chain; CRM; Produktbrist; Produktallokering; FMCG; Leverantörskedja; CRM;

   Abstract : This case study is investigating the challenge of managing product scarcity in the supply chain by allocating scarce products to customers while maintaining customer relationships in the Fast-Moving Consumer Goods (FMCG) sector. Previous solutions on how to manage the situation of allocating scarce products have been inadequate, highly manual, and timeconsumingwork for all stakeholders. READ MORE